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RTC’s adaptive media platform offers new and unique ways to engage your customers in deeper, more meaningful ways. We offer solutions for interacting with your audience appropriately in branding, direct response or by extending relationships with existing customers.

When it comes to the Internet, the media industry has often run into problems because people tend to see the future as a variant of the present and aren't well prepared to deal with radical change. One-way, broadcast video content does not lend itself to the Internet’s strengths as a two-way communications medium.

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See it in Action


RTC's patented technology begins by adapting online video to be more relevant to your customers by utilizing their profile or behavioral data.

Here are a few examples of what we can do for you:

Challenge
Solution
Sample success criteria
Rising above clutter & driving awareness

Positioning innovative brand
Interactive ad units that provide meaningful video content

Brand positioning is reinforced by unique, interactive engagement
Interaction, reach


Brand favorability survey
Increasing targeted traffic


Increasing sales
Leverage search marketing & behavioral targeting campaigns

Customized product demos at website or landing page
Visits, cost per visitor


Conversion rate
Improving word-of-mouth marketing


Up-selling/cross-selling
Interactive, social media video


Relevant, interactive e-mails served, by key customer segment
Unique users, interaction, usage rates

Sales rate, engagement metrics
Understanding customer preferences
Adaptive media, multivariate or A/B testing
Sales and engagement by element
Brands & Advertisers
Publishers & Networks
Media Owners
Business 2 Business
Social Networking