Harness the power of personalized, interactive video

Video is the gold standard for marketing communications. It enables you to demonstrate your product in ways that text and audio-based communication can't. However one-way, broadcast video doesn't lend itself to the internet's strengths. Now RTC Virtue, enables you to serve a relevant, interactive video experience to each of your customers.

Premier marketing intelligence supplier EDA turned to Real Time Content’s personalized video technology to create an online virtual sales tool that is personalized for each direct mail prospect - using the specialized RTC Virtue service.

The result: RTC maximized sales reach for EDA while minimizing the operational costs. 48% of visitors with PURL are now requesting a quotation online. EDA’s sales staff are now deployed where they are most effective, at the final stages of the sale – thus increasing ROI.

RTC Virtue delivers great results.
Your video engagement will be:

Relevant

- Personalized by user profile data
(e.g. URL, cookie data, etc.)
- Personalized by market/segments/attributes
(e.g. industry, location, product, etc.)
- Personalized by live data
(e.g. time, date, weather, custom data, etc.)

Interactive

- Enables customers to make specific requests
- allows you to collect information
- Responds appropriately to common questions and possible objections

Engaging

- Personalized to resonate with each visitor
- Can continue engagement appropriately on return visits
- Your key messages are expressed in a contextually meaningful way

Find out more about how this worked for EDA
More RTC work in action