“David Kane, our virtual salesperson, is our best ever sales hire! He’s ultra reliable, works 24/7, 365 days a year –
and gives a perfect personalized presentation every time.”
David Schwartz
Vice President of Sales and Marketing, EDA
“David Kane, our virtual salesperson, is our best ever sales hire! He’s ultra reliable, works 24/7, 365 days a year –
and gives a perfect personalized presentation every time.”
David Schwartz
Vice President of Sales and Marketing, EDA
Video is the gold standard for marketing communications. It enables you to demonstrate your product in ways that text and audio-based communication can't. However one-way, broadcast video doesn't lend itself to the internet's strengths. Now RTC Virtue, enables you to serve a relevant, interactive video experience to each of your customers.
Premier marketing intelligence supplier EDA turned to Real Time Content’s personalized video technology to create an online virtual sales tool that is personalized for each direct mail prospect - using the specialized RTC Virtue service.
The result: RTC maximized sales reach for EDA while minimizing the operational costs. 48% of visitors with PURL are now requesting a quotation online. EDA’s sales staff are now deployed where they are most effective, at the final stages of the sale – thus increasing ROI.
- Personalized by user profile data
(e.g. URL, cookie data, etc.)
- Personalized by market/segments/attributes
(e.g. industry, location, product, etc.)
- Personalized by live data
(e.g. time, date, weather, custom data, etc.)
- Enables customers to make specific requests
- allows you to collect information
- Responds appropriately to common questions and possible objections
- Personalized to resonate with each visitor
- Can continue engagement appropriately on return visits
- Your key messages are expressed in a contextually meaningful way
Find out more about how this worked for EDA
More RTC work in action
In North America call +1 212 205 4565
In Europe call +44 (0)207 665 4206